Know where customers and prospects are coming from, conversely where ads need to be to reach appropriate audiences.
Gauge content, time and place plus media campaign formats with real-time data for agile changes, pre/post assessments and impression counts through to conversion.
Reveal historical data (new vs. repeat, frequency, loyalty, dwell, bounce, proximity & engagement) with media reporting to go beyond behavioral counting.
across time zones
Real-time audience and media intelligence for your business platforms.
Integrates with industry standard WiFi platforms, advertising networks, content management systems, optical cameras and kinesic models.
Provides a unique, media-driven differentiator for Adverisers, Agencies & Brands with low cost of entry and infrastructure.
The highest level of data quality and privacy, built with proprietary algorithms and delivered within a secure, cloud-based environment.
OPTiFi's media-centric location analytics empowers partners with unlimited reporting capabilities and includes some of North America's leading retail, agencies and communications networks.